After her first success, releasing a second album means assuming a new status. Eva has grown, evolved and had new experiences, which she shares daily on her social networks. To reflect this, we opted for a viral, artistic and fan-focused album strategy. We created 12 Instagram posts, each revealing an announcement, content or information, forming an advent calendar. At the heart of this strategy was her album cover, which, in its physical version, unfolded to become a collector's poster.